The growing interest in ‘superfoods’ often focuses on fruits and the phytochemicals they contain. These chemicals are not vitamins or minerals but are known to offer significant health benefits, and are at least partly responsible for the protective effect against illness that a so called ’good’ diet offers over a ‘bad’ diet. Some of the most fascinating phytochemicals are the flavonoids, which include the brightly coloured pigments called anthocyanins. These are known to exert powerful, positive effects in the body that go beyond their well documented antioxidant activity. Lamberts® Fruit Concentrates are designed to deliver a relevant dose of these phytochemicals in a palatable format for ease of administration.