Lamberts was awarded in collaboration with Project Agora at the recent Best in Pharmacy Awards for the successful use of Retail Media on the Open Web. Lamberts has recognized the need for personalized and automated advertising. For this reason, we collaborated with Project Agora to build an advertising product that would create proven value for each user, in a secure environment. The Off-Retailer service of Project Agora Commerce is a unique service in Greece that automatically brings Retail Media to the Open Web. This service displays ads that target customers of an e-pharmacy with a proven buying intent. These ads are displayed within Project Agora’s premium, brand-safe publisher network. The above makes brand memorability and product recall very easy to remember and as an outcome, leads customers back to the e-pharmacy to complete his purchase.
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